Ming Deng is the head of the NGPs industry study at Yunnan University. As Yunnan is the largest production base of both tobacco leaf and cigarettes in the world, Deng started to conduct research on the tobacco industry in 2004 when he participated in the program China’s Joining the FCTC(Framework Convention on Tobacco Control). He then chaired several research programs on tobacco industry organization. In recent years, Deng has actively been studying next-generation products (NGPs). He has engaged in several studies on NGPs, such as the regulation of vaping in China, the evolution of heated-tobacco products and global flavor regulation trends. His latest research is in the integration of the value chain and industry chain in the transition of the tobacco industry toward NGPs.