Tao Cui is the director of innovation, strategy and compliance at Innokin Technology, a leading vape manufacturer founded in 2011 in Shenzhen. He joined Innokin in 2015 and worked in various positions from sales and marketing to product development and intellectual property. Combining on-the-ground experiences and deep knowledge on regulations, he has been representing Innokin at industry summits and associations since 2016. Prior to Innokin, he worked in export, consumer electronics and consulting after obtaining his business degree in Germany.