Samrat Chowdhery is a journalist and consumer advocate who has steered global and national movements for adult access to safer nicotine alternatives. He is the director of the Association of Vapers India, among the oldest tobacco harm reduction-focused consumer nonprofits. He is the former president of the International Network of Nicotine Consumer Organisations, an umbrella body of over 30 national groups that represents nearly 100 million users of safer nicotine products. Chowdhery was a recipient of scholarships to investigate the efficacy and affordability of vaping and smokeless alternatives among bidi and khaini users in India and offers mentorship and consultancy in policy advocacy and tobacco harm reduction research in advancing safer nicotine availability in low-income and middle-income countries. He authors articles in the U.S.-based harm reduction magazine The Filter.