Rob Burton

Group Scientific and Regulatory Director
Pixsur Group

Rob Burton is Plxsur’s group scientific and regulatory director and has 11 years of experience in the vaping industry.

Burton was previously senior consultancy and compliance officer at Nerudia, which was sold to Imperial Brands in 2017, where he helped grow the company into a global, science-led business in a highly regulated space. This included development of scientific and regulatory engagement platforms across vape, oral nicotine, heated tobacco, and CBD. Spending a period of time based in Washington, D.C., Burton was responsible for developing the company’s U.S. Food and Drug Administration multi-platform engagement strategy. During his time at Nerudia, Burton developed a close working relationship with co-founders David Newns and Chris Lord.

Prior to this, Burton headed up corporate and regulatory affairs at U.S.-based electronic cigarette company White Cloud, which he joined after five years at BAT as group head of public health and scientific affairs. At BAT, Burton led a team of industry-respected scientists focused on delivering the company’s global external scientific engagement.

Before joining BAT in 2008, Burton spent over 20 years in the pharmaceutical sector working for AstraZeneca and SmithKline Beecham (GSK). During this time, Burton held several senior, international, commercial, and scientific roles, including global commercial director for respiratory products at AstraZeneca and general manager and area director for Eastern European markets at SmithKline Beecham and AstraZeneca. 

He has also held nonexecutive roles with several biotech start-up companies and regularly consults in both commercial and regulatory disciplines in the U.K. and Europe.

Burton is on the advisory and scientific boards for Cannabis for Children (a U.S. not-for-profit organization), is an advisory board memberfor Blossom Genetics, and is a director and board member of AAN Medical, and a member of the Medical Cannabis Clinicians Society.

An industrial chemist by training, Burton began his career working in the laboratories of Reckitt and Colman before moving into sales and marketing functions within Beecham U.K. Throughout his global career, Burton has spent over 13 years living in the USA, Sweden, the Czech Republic, and Estonia.





Seoul, September 2023