Rex Zhang

Strategy Director
Shenzhen Smoore Technology Co

Rex Zhang is the senior stratey director at Smoore, a global leading atomizer maker. Zhang has a finance background and started his multidisciplinary journey as an analyst at McKinsey and Company. His unique analytics and entrepreneurial mindset had him moving from analytic roles to trading. Zhang’s development and successes in complex interconnected industries caught the eyes of Tencent and later ByteDance, which recruited him to develop globalization strategies for them. Zhang is now heading the global strategy at Smoore and the marketing function at its vaping division, FEELM, where he is spearheading Smoore’s mission: “Atomization makes life better.”


Seoul, September 2023