Priscilla Samuel

Executive Vice President of Scientific Research and Development
Reynolds American

Priscilla Samuel became executive vice president of scientific research and development within the Reynolds American group in March 2023. In her role, she oversees the Reynolds organization’s scientific research and product development efforts on tobacco harm reduction and Beyond Nicotine as well as regulatory strategies and advocacy efforts, accelerating the delivery of the global BAT Group’s “A Better Tomorrow” corporate purpose in the U.S.

Samuel is an experienced research and development executive,a seasoned business leader, and a scientist with strategic global expertise in scientific and regulatory affairs, clinical and preclinical research, innovation, and key opinion leader engagement. Before joining Reynolds, Samuel held a variety of executive roles with companies across the food, supplement, ingredient, and nutrition sectors, including PepsiCo, Mead Johnson/Bristol Myers Squibb, Tate and Lyle, PureCircle Ltd., and Standard Process Inc. 

Samuel received her Ph.D. in human nutrition with minors in public health and business/marketing from the University of Tennessee, Knoxville, a Master of Science degree in human nutrition from the University of North Carolina Greensboro, and a Bachelor of Science degree in nutrition, dietetics and child development from Bangalore University.


Seoul, September 2023