Fadi Maayta

Co-founder and President

Before becoming the co-founder and president of ANDS, Fadi Maayta was the head of the Middle East, Africa and Turkey regions as well as the head of EU travel retail at Juul Labs. He also worked with PMI in several roles, most notably as its general manager and chairman in Jordan and PAA, as global sales strategy head at PMI headquarters in Switzerland and as the head of commercial deployment in the Kingdom of Saudi Arabia. Previously, he acquired several skills while working in business development and planning for PepsiCo and as the finance and internal controller with Lafarge, both in Jordan. Maayta has led the management team across his work to promote the change of mindset of all stakeholders, and especially regulators toward the electronic nicotine-delivery system category, by participating in panel discussions, media opportunities, interviews and published opinion pieces across media outlets across the region.