professor, Medical University of South Carolina Department of Psychiatry & Behavioral Sciences; co-director, Tobacco Policy and Control Program at Hollings Cancer Center
Kenneth Michael Cummings is a professor in the department of psychiatry and behavioral sciences and a member of the Hollings Cancer Center’s Cancer Control Program where he co-leads the tobacco control research program.
He is widely recognized for his research on smoking behavior, product marketing, consumer risk perceptions and the influence of cigarette design on smoking behavior. Cummings has authored more than 480 peer-reviewed scientific papers as well as contributed to reports for the Office of the Surgeon General, the National Cancer Institute, the Institute of Medicine and the International Agency for Research on Cancer.
In the late 1990s, Cummings was involved in digitizing and indexing millions of pages of previously secret internal tobacco industry documents, which have helped to uncover how cigarette manufacturers directed their marketing to attract youthful replacement smokers and designed cigarettes in ways that make it hard for smokers to quit once they get addicted to nicotine.
He has served as an expert witness in litigation against cigarette manufacturers in more than 150 trials.