Ana Veljkovic is international affairs director at JTI. In her position, Veljkovic leads external engagement at the global level and represents JTI with governments, international and business organizations, nongovernmental organizations and other stakeholders. Prior to this role, Veljkovic held the position of global events and engagement platforms director. Before joining JTI headquarters in Geneva, Veljkovic was communications manager for the Adriatica Cluster of eight markets (Serbia, Croatia, Albania, Macedonia, Kosovo, Montenegro, Slovenia and Bosnia and Herzegovina). Veljkovic started her career as a TV journalist in Serbia. She has a Master of Business Administration degree and a master’s degree in journalism, communication and political science. Veljkovic is also an International Coaching Federation certified life coach.